![]() ![]() In order to rank higher in app store search results, ASO also focuses on click-through rate (CTR). ![]() The main app stores are the App Store for Android is Google Play and for iPhone users is Apple App Store. What is app store optimization?Īpp Store Optimization (ASO) is the process of increasing conversion rate and improving the visibility of apps in app stores. In order to higher rankings in the apps store, they must all be appropriately optimized and must adhere to the guidelines of the respective app store a process is known as App Store Optimization. App stores are more than just a place to publish apps. Visibility is related to the name, app icon, description, and localization, among other factors. The reason is that only “the most popular and top applications” are constantly downloaded, and little is known about the others.Īll this leads to no or less visibility of such applications and is never matched by the algorithm to display in search results. It means that making your apps more attractive to users and easier to find is the key to increasing sales and downloads. They are also an outstanding marketing channel with over 500 million visitors per week on the Apple App Store alone. In the Apps store, almost 60% of the apps in app stores have never been used or downloaded, and the number has only increased since then. More than 2 million Android and iOS apps are on app stores, and thousands of apps are added daily, while most of the apps are still unexplored.
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